An Introduction To The Theory

The Three Principles

We are Human Beings Not Political Abstractions

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We have forgotten that to be a human being means that we are complex paradoxes, contradictory, messy, and unable to be pidgeon-holed into ready-made boxes or paradigms.


 It is this realization that is a critical first step for transformative change. 

Criticize to Uplift and Empower, never to Tear Down or Destroy

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If we want someone to change, we must believe in their capacity to change. 


In other words, if we want someone to change, ultimately, we have to demonstrate that we believe in them. It is by anchoring our criticism in a desire to see another human be successful that changes the interaction for all involved. 

Lead with Love and Compassion

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This is ultimately the summation of the Theory of Enchantment. When we are aware of the complexity of what it means to be a human being, and the need to criticize in order to bring about flourishing, we are more likely to lead with love and compassion.


This will enrich our relationships and our sense of self in the long-run. 

What's The Big Idea?



The Theory of Enchantment is a new framework that tackles the challenge of mental health and wellness in the digital age by probing two questions: What is the psychology of connection and can we use that psychology to heal and navigate the conflicts we inevitably have with each other and with ourselves? The first question is answered by first studying pop culture — the various stories we as a society deeply connect to, from literature to music to cool slogans, like Nike’s Just Do It


From there, we take the question of why we connect to these things and present how to generate deeper, long-lasting connection in everyday human interactions. This takes the form of three principles that can guide us to create deeper relationships, each of which are supplemented by lessons found in pop culture and real-world stories of reconciliation and conflict-mitigation. 


For Educators

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Interested in licensing the Theory of Enchantment curriculum for your classroom? Let us know and we'll be in touch!


For Individuals

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Want to go through the Theory of Enchantment training on your own? Enroll in our online curriculum! 


For Organizations

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Interested in incorporating Theory of Enchantment workshops into your training? Let us know how we can help! 

The Theory of Enchantment in Media

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Theory of Enchantment Podcast

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Meaningful conversations unpacking how ToE can better our lives. 

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Events

November 26, 2018

Duisburg University

8:00pm - 9:30pm

Essen, Germany

+ Event Details

November 26, 2018

Duisburg University

Theory of Enchantment General Overview 

8:00pm - 9:30pm

Essen, Germany

November 27, 2018

University of Humboldt

7:30pm - 9:00pm

Berlin, Germany

+ Event Details

November 27, 2018

University of Humboldt

Theory of Enchantment General Overview

7:30pm - 9:00pm

Berlin, Germany

November 29, 2018

Private Event

7:30pm - 9:00 pm

Amsterdam, Netherlands

+ Event Details

November 29, 2018

Private Event

Theory of Enchantment General Overview

7:30pm - 9:00 pm

Amsterdam, Netherlands

November 30, 2018

Leiden University

11:00 am - 12:30pm

The Hague, Netherlands

+ Event Details

November 30, 2018

Leiden University

Theory of Enchantment General Overview 

11:00 am - 12:30pm

The Hague, Netherlands

December 11, 2018

Dave Rubin Taping

9:00am

Los Angeles, CA

+ Event Details

December 11, 2018

Dave Rubin Taping

Interview

9:00am

Los Angeles, CA

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Testimonials

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  • "When I bump into parents of students who came to this event ...they tell me their children talked about a special speaker...I highly recommend Chloé. You will be spellbound." - Binnie Swislow, Director of Public High School Center in Chicago


  • "I got to go deep and eat with the amazing Chloé Valdary." - Sarah Silverman, comedian and commentator


  • I have never seen anyone synthesize history, life experiences, and popular culture in this way." - Angie, audience member


  • This Theory of Enchantment Framework will seriously help us in college, especially when we want to talk about difficult topics with our peers." - Alan, college student. 


  • Honestly, I've never learned more as a moderator from a speaker than from Chloé. - Benjamin, conference organizer. 


  • "[Her] ideas are...useful and ..will help us move in the right direction in defusing conflicts and tensions." - Israeli Ambassador Aviv Shir-On, The Hague, Netherlands. 


  • "I've been a mentor and friend to Chloe Valdary for years. I know her as a woman of complete integrity, striking originality and a bold independence of mind. I turn to her frequently for advice and insight, especially when it comes to the subject of millennials. And I benefit from her insights on fostering human connection and promoting human rights." - Bret Stevens, Pulitzer Prize winning journalist

About Chloé Valdary

After spending a year as a Bartley fellow at the Wall Street Journal under Pulitzer prize winning journalist Bret Stephens, Chloe Valdary developed a theory of change called The Theory of Enchantment, a framework of conflict resolution and interpersonal growth rooted in themes found in pop culture. 


Since then, Chloé has lectured on this theory in communities around the world, teaching how to bring about conflict transformation and reconciliation in previously polarized spaces.Now, Chloé is taking ‘The Theory of Enchantment’ from the non-profit sector to the corporate world.


Chloe has taught in high schools, universities like Harvard and Georgetown, and at wellness conferences in the US. She provides various kinds of seminars on the topic, including two-hour presentations as well as full day-long and three-day long workshops teaching influencers, administrators, and students alike on how to use the theory in their everyday lives.

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