About Us

High school students brainstorm during SEL exercises

We believe that if there is such a thing as timeless wisdom, it can be found in contemporary form. By definition, pop culture is an eternal record of the human condition since it is a mirror of human life and it reflects what we gravitate towards, what we esteem, and what we aspire to be -- both the good and the bad.  

If you take pop culture out of the realm of pure entertainment and unpack it, probe it, critique it, curate it, and turn it into an innovative pedagogy for self-knowledge, then the student who is already deeply immersed in its world will come to see their affinities in a new light: not merely as a source of entertainment but a vehicle for education, enlightenment and self-improvement.

Meet the founder

Theory of Enchantment Founder & CEO Chloé Valdary

Chloé Valdary

After spending a year as a Bartley fellow at the Wall Street Journal, Chloé Valdary developed The Theory of Enchantment, an innovative framework for social emotional learning (SEL) and interpersonal growth that uses pop culture as an educational tool in the classroom and beyond. 

Chloé has trained around the world, including in South Africa, The Netherlands, Germany, and Israel. Her clients have included high school and college students, government agencies, business teams, + many more. 

She has also lectured in universities across America, including Harvard and Georgetown. Her work has been covered in Psychology Today Magazine and her writings have appeared in the New York Times and the Wall St Journal.

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